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How TWICE Has Changed 

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Have TWICE really changed? Have they forsaken their cute concepts altogether or have they simply evolved such concepts? From Like ooh-ahh to More & More, what kind of changes can we see?
Welcome to an episode of Kpop Investigations! today we are going to be discussing Twice and how they have changed. At least from my own perspective, and from a surface level with their Korean title tracks. In recent times, Twice have experimented with different concepts, from having started out with a girl crush debut, like ooh-ahh and cute concepts thereafter to now a concept that could be considered mature and luxurious, I thought it would be interesting to take a little look at Twice from debut until now, see exactly how they have evolved over the years.
#TWICE #트와이스 #MOREandMORE
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2020 14 ژوئیه

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Sasune Uzumaki
Sasune Uzumaki پیش 16 ساعت
People who complain about the concepts basically can't get over the fact that twice is a group that can do various concepts . Just because they did cute concepts ( i have never seen a group who can ace cute concepts like twice ) doesn't mean they are exclusive to that
____________
____________ پیش 6 روز
Try listening to Twice B-sides and it would show how versatile they are. Those are diamonds✨
Penguin Twice
Penguin Twice پیش 23 روز
I cant stop me and cry for me is darker than ever
Mika dubu
Mika dubu پیش 23 روز
I love all their concepts, all their songs are beautiful and catchy.
A.B C.D
A.B C.D پیش 24 روز
And NOW Twice released _"CRY FOR ME"_ ! 😭 A perfect OST for Betrayal and Revenge Kdrama ! TWICE also stated in one interview that they want to try mature concept , they they want to grow and mature together with ONCE.
Synia Chesca Opada
Synia Chesca Opada پیش 26 روز
Twice have been experimenting genres and concept since debut
Moondust
Moondust پیش 27 روز
i actually love them with this new concept, i prefer this one
iioma a
iioma a پیش 28 روز
Coming from a once since 2015 and seen changes from cute a lot of people hate them for being cute but now they want cute twice back but i feel like this is twice story line a girl goes from being “shy shy” to “cry for me”
Ryan Hoon
Ryan Hoon پیش ماه
I hate it how groups like BTS and TWICE who carries their music with their age and the maturity of fans are being hated. But groups who sticks to one concept for roughly years are getting praised and even called "lEgEndS"
may i
may i پیش ماه
watching this after i cant stop me/eyes wide open and cry for me hits even harder
Anthony Lore
Anthony Lore پیش ماه
I like this twice a lot more. Only became a fan after I can't stop me
Derin Tosun
Derin Tosun پیش ماه
The same goes for Blackpink. People were calling the girl crush concept repetitive and then Ice Cream and Lovesick Girls came out and you guys still aren't satisfied. Like give these girl groups a break ya'll criticize them for everything!
Dile Afrozz Methila
Dile Afrozz Methila پیش ماه
I really love their cute , funny and bubbly songs . I miss those.
Gustavo Póvoas
Gustavo Póvoas پیش ماه
teen crush twice is the best
Haily Buchanan
Haily Buchanan پیش ماه
its funny a lot of people would complain that Twice didnt get a lot of variation in their music concepts but as soon as they try to venture out and do different concepts other than the cutesy stuff, they get all upset and dont like it bc they miss “cutesy” Twice🤦🏻‍♀️🤦🏻‍♀️🤦🏻‍♀️
Maung Maung Khine
Maung Maung Khine پیش ماه
When Twice sticked to a cute concept, people told them to change it. When they did change it, people want their cute concepts back. This situation also happens to male idols too, that's probably the reason why Bts are a multi concept group. I honestly won't mind if the stick with their mature concept than cute concept because cute or not, I will still stan Twice. But why do some of yall don't appreciate this? When they started their mature concept, everything became harder. The kpop world doesn't make any sense!! What do u people fucking want?!
Joseph Qualtier
Joseph Qualtier پیش ماه
“Gone were the days of terrible plaid” *I CANT STOP ME AGGRESSIVELY WALKS IN*
Aishra :p
Aishra :p پیش ماه
'They are getting older' lmaoo they are in their 20's and that's old for you?? i can't stand this ppl 🤦‍♀️
Kitomeka 2804
Kitomeka 2804 پیش ماه
You're so pretty
rosesrubyjane
rosesrubyjane پیش ماه
They're still the same for me, they will always be TWICE no matter what concept they do :)
Han Thu Hein
Han Thu Hein پیش ماه
I miss cute twice
david zar
david zar پیش 2 ماه
Came back to this After I Can't Stop Me lol because of the all the plaid and pleats in the concept and I know how much you love that 💀
Mee_ki
Mee_ki پیش 2 ماه
Twice simply did the same as SNSD. Starting with cute songs and then maturing as they age.
shookyygz
shookyygz پیش 2 ماه
I was going to type something but I forgot :T
tszying
tszying پیش 2 ماه
When they switched to a more “mature” concept it seems off though. Like I don’t mind idols switching between concepts but twice changed into a concept which I don’t think suits them well.
Destiny S
Destiny S پیش 3 ماه
I’m a new once so I wish I could’ve been there when songs like TT and Yes or Yes came out, but it’s so lovely listening to all their music and just hearing this natural progression from cutesy to more mature. I LITERALLY SHUFFLE ANY PLAYLIST OF TWICE SONGS AND ENJOY IT ALL NO MATTER THE ERA
Alyssa Rania
Alyssa Rania پیش 3 ماه
They went from 샤샤샤 to fEEL sPECIAL✨
i love you say it back
i love you say it back پیش 3 ماه
Idc about what concept they have,i just want them all to move to a better company that doesnt give them google backgrounds
Nathalie
Nathalie پیش 3 ماه
i feel like twice has had the smoothest concept change ever, the whole change was very gradual, and even so they still haven't lost the twice sound, which is more on the bright side
ŠTÂÑ TWÏÇĘPĮÑK BTŚ DRÉÅMŁØŌŃÄ ÆŠPÄ
Some tips for a better life in internet : 1. Always stay matured , don't bring down others favs . It doesn't make you cool or something - bringing down other causes fanwars now days ! 2. Learn to respect other person's interests , Opinions and taste . Remember , not everyone has the same opinion . 3. Don't pay attention to those haters . If you see in hate comments - don't reply to them ; report them instead . It bothers me so much how y'all are paying attention to them , mainly that's their point ; they want attention 4. There are many immature peoples whom are using internet, so stay alert . 5. Educate yourself everyday and boost energy to other insecure fans , it's gonna make you feel better . 6. Stay safe in this pandemic situation and don't try to hate others . 7. Stan blackpink , BTS , Twice , SNSD , big bang , 2ne1, Wg , Dreamcatcher , lovelyz , gfriend , Mamamoo , red velvet , ateez , stray kids , IU , got7 , oneus , txt , wjsn , secret number , EXO , SHINee , super junior , Nct , ikon , winner , tvxq , 2pm , Jay park and jyp park himself and also namjesus , jimin's jams , jeongyeon's coconut hair , dami's swag and Lisa's visa for better life .
Ulrich
Ulrich پیش 4 ماه
mature elegance
Bibble Pooh
Bibble Pooh پیش 4 ماه
I don’t think they changed, they just upgraded their songs! They keep that bubblegum pop sound, but just more upgraded. Idk if that makes sense. I mean for feel Special they kind of did change it- but not as much as I thought they would. So basically they always keep a little bit of that bubblegum pop in their title tracks! No, this isn’t a hate comment towards Twice. But, yes I think they did evolve their concept but it will always keep a little bit of that bubblegum pop that Twice is known for.
VoteForTwiceOn-H1 SMA-GDA-andGlobalFansChoiceAward
This means , all of you never listened to their b-sides.When u all have listened to their b-sides, then, u can tell me that they never changed their concept or they lack versatility.
Kriya Sinha
Kriya Sinha پیش 4 ماه
I like twice better now ngl
kim meily
kim meily پیش 4 ماه
TWICE DANCE IN MORE AND MORE IS SUPER SUPER SUPER SUPER SUPER SUPER SUPER HARD I CRACK MY BONE 3 TIME 😭😭😭😭😭😭😭😭😭😭😭
Bingy Bingy
Bingy Bingy پیش 4 ماه
Correct title "How JYP is changing Twice to make as much money as possible whilst, they are still under contract"
Nevercorns 4ever
Nevercorns 4ever پیش 4 ماه
Twice: Changes their concept Onces: urrrrrrgh I don't like this I miss the old days😔😔😔 Blackpink: stays with one concept blinks: arrrrrrgh they'd better change their concept soon cuz their music sounds nearly the same😡😡😡 Red Velvet: changes their concept every comeback reveluvs: oooooooh what a unique group I'm definitely stanning 😍😍😍 Y'all only let red Velvet win here 😞😞😞
AlexanderAtallah hi
AlexanderAtallah hi پیش 4 ماه
Tbh I love twice, I prefer their super cute concepts
Lorena G R
Lorena G R پیش 4 ماه
They are still giving us cute concepts in the Japanese albums, like happy happy or fanfare( I think)
Robin Asa
Robin Asa پیش 5 ماه
I want another TWICE comeback like LOA and YOY
Mar Joseph Ballesteros
Mar Joseph Ballesteros پیش 5 ماه
I’m loving how twice is right now, mature and elegant.
rossana scarati
rossana scarati پیش 5 ماه
Feel special has still a happy catchy rythm, they matured but it's still a fresh happy genre. If I have to say the truth I admire how Japanese are proud and don't change for western people, while korean want necessary to be famous overseas. If I was a korean artist I didn't care if Blackpink has more international fans because reach their standards.. I would just do my passion, cute or not cute
Yashika Bharti
Yashika Bharti پیش 5 ماه
I love u once but can u plz not drag bp In this ! Why are some of u being toxic and creating Fanwar ??? I agree blink do it too but this time u r doing it plz don't do it it's pretty uncomfortable to see guys dragging bp it almost feels like ur trying to bring bp down :( plz dont do it and I respect all opinions just don't mention any name !
Bunny Tooth
Bunny Tooth پیش 5 ماه
I think TWICE concept is colorpop. Their songs can be cute, energetic, but also has some sexy, happy elements added to it. Colorpop describes TWICE concept the most
Brianna's Cloud
Brianna's Cloud پیش 5 ماه
"You can even share this video with friends you don't have" HOW'D YOU KNOW I DON'T HAVE ANY FRIENDS?!
11 Stem F - Rocaberte, Kurt Knoxville E.
wahhhh it is not a surprise! at first people bash them because of cute concepts. and now when they change? people still bash them.. wtf is Twice their priorities?
Gidi pertin
Gidi pertin پیش 5 ماه
So cute lovely .....💝💝
tzuniquee
tzuniquee پیش 5 ماه
Mfs these days can NEVER be satisfied.
à ñğəäļ
à ñğəäļ پیش 5 ماه
I love twice whether the old twice or the new
Nikko Hernandez
Nikko Hernandez پیش 5 ماه
Do you want to be known for being like that?
Alan Orbit
Alan Orbit پیش 5 ماه
For people that miss Twice cute concepts....they promote in japan with cute concepts. And they have like 25 albums. LMAO theres plenty of cute songs to listen to
Alan Orbit
Alan Orbit پیش 5 ماه
Business-wise, Who ever plans for twice is a genius
Lee Tang
Lee Tang پیش 5 ماه
Unpopular opinion: twice may created teen crush, but itzy made it better
Lee Tang
Lee Tang پیش 5 ماه
Lol itzy are no different with these situations 😒 people are so ✨ confusion ✨
미나 miin fairy
미나 miin fairy پیش 5 ماه
I'm still new to kpop but I feel like JYP will give the cute concept to Niziu, the teen crush turning into an independent women to Itzy and Twice becoming more & more (lol) mature with every comeback, don't think mature is just sexy, maybe we will see the real side of them without having to act like a character cause the company already has other groups to feed those cute-teen concept for the fans
vv 05
vv 05 پیش 6 ماه
YASSS ONCES GET HER
Min Jin
Min Jin پیش 6 ماه
Can you do 4th gen opinions
TWICE AND BLACKPINK are queens!! shut up anti!
"My oppinion" If twice are now in a girl crush concept or sexy concept, first of all they should change their voices, I mean JYPe should stop forcing them to sing in a high pitched voice, in more and more era I can still hear that cute voices esp. Momo Jype should let them sing in their real voices. And also the beat of the song, they should add a bomb ass beat 🔥 or the "drop" it would be lit and suits in them, and also the choreography they should change it more.
Nehal Imran
Nehal Imran پیش 5 ماه
ikr the MV concept changed but tbh to me the song itself still sounds cutesy and high pitched like it always was i hope next comeback they wont make the song as high like u literally need helium to sing their songs I liked Feel Special bcs it wasnt as cute and it wasnt as high as it usually and honestly i like LOA as well and as for Momo OMG DEFINITELY i remember when MoMiDaChae covered MOVE by Taemin which is a low range song Momo sounded PERFECT like she was actually amazing i feel like Momo is alot better with the low range and sexy songs and tbh all of them r
Nico Enerlan
Nico Enerlan پیش 6 ماه
I hope twice ages like wine 😊
chaenelly14
chaenelly14 پیش 6 ماه
What's do you mean when you say plad?
kyler_keller
kyler_keller پیش 6 ماه
Honestly it was twice's decision cuz theyre the ones who wanted the change, they even told that to taemin when momo and jihyo did goodbye with him
tpwk
tpwk پیش 6 ماه
can you do a video on why likey sounds familiar 🤍 when i started stanning twice i heard likey for the first time and it gave me so much nostalgia and sounded so familiar but idk why lol anyways amazing video as always 🤍🤍🤍🤍
Kiera Nakamoto
Kiera Nakamoto پیش 6 ماه
I just feel like personally, if I were in their shoes I would WANT a concept change. They’re grown women, they’re getting older and more mature. Continuing to do a cute concept wouldn’t be someone I personally think they should do forever. And I love the twice we have Now.
Chae’s Strawberry
Chae’s Strawberry پیش 6 ماه
The whole time I’ve been wondering... WHAT IS PLAID?!?
Bdogbooze
Bdogbooze پیش 6 ماه
I feel like their evolution was very natural (reminds me of snsd's path) and absolutely love the directional changes. It always still feels like twice. I'm still waiting for them to slap me in the face with a sexy era
Felix BOИDA
Felix BOИDA پیش 6 ماه
5:33 lol that's not Dahyun 😂
caitlyn b
caitlyn b پیش 6 ماه
It is Dahyun, but she does look odd in that picture. 😂
Kim Taehyung
Kim Taehyung پیش 6 ماه
They’re Concept Changed
Merp Life
Merp Life پیش 6 ماه
You know twice could mean multiple concepts
hope
hope پیش 6 ماه
My dad said fancy sounds like a children song
Andy B.
Andy B. پیش 6 ماه
To all y'all ppl saying pp are hypocrites for saying that they miss their old cute concepts after they complained they didn't change, look at red velvet, they are perfectly versatile, they're constantly switching concepts and are never stagnant.
Julia Bermond
Julia Bermond پیش 6 ماه
I'm Once since their debut and my opinion it's a lot like yours: it's different now in some way, but I still feel like "This is TWICE". even with Fancy and Feel Special. More&More for me it was the most different thing they done so far.
TheNine AreMine
TheNine AreMine پیش 6 ماه
I hope you guys take the opinions in this video with a grain of salt. *[PROOF]* = A ONCE would not ignore TWICE's "Japanese" releases. Like the way she says: *_"TWICE does cute and people were complaining."_* , well only outsiders complain because they don't know TWICE's B-sides. "Breakthrough", "Be As One", "One In a Million", "TRUTH", "Stuck In My Head", "Strawberry", etc... say Hi! It's great that she discovered TWICE, but she doesn't fully comprehend what TWICE is... yet. As you can tell by the subliminal injection of blackpink merch in the background... she's not exactly a ONCE. So remember that she sees the subject matter from a different prospective. Don't get me wrong, she's not totally inaccurate in what she discussed here. Just that she doesn't know the full story like a ONCE would. Angelina, I hope you will take a deeper look into what TWICE really is. Their versatility is *INSANE!*
K5 !
K5 ! پیش 6 ماه
I honestly think that twice keeps cute concepts alive. Without them, the concept would probably be less appreciated. I am very proud that they became popular through cute concepts at the start. But mature Twice is also like superior. I know they can slay even badass. Cutesy Twice still have special place in my heart
Cat
Cat پیش 6 ماه
my respect for twice is growing a lot for always trying something new. I would rather have that than releasing the same song every year.
bananamaru
bananamaru پیش 6 ماه
My favorite TWICE song is Fanfare. It shows that they've matured from their super cutesy concept, but they're still energetic and fun.
Hodo
Hodo پیش 6 ماه
8:01 which group is that?
Alyanna Mae
Alyanna Mae پیش 6 ماه
well people are not and will never be contented.
FandomTrash
FandomTrash پیش 6 ماه
But like breakthrough kind of had a mature/sexy concept so why aren't people talking about it?
FandomTrash
FandomTrash پیش 6 ماه
@Cat Ye, they should be because they're very very good
Cat
Cat پیش 6 ماه
idk why Japanese releases aren't as talked about by the kpop community even internationally.
Random People
Random People پیش 6 ماه
we should still be grateful that they are still together,the same Twice
_Sty__ le
_Sty__ le پیش 6 ماه
You should do a Red Velvet one, that would most def be fun to see
Lilly m.
Lilly m. پیش 6 ماه
People just don't like cute concept cuz ain't no one complaining about blackpink doing the same concept over and over ever since d4
Douglas De Souza
Douglas De Souza پیش 6 ماه
in the end, twice isn't cute/girl crush/ mature. their concept are TWICE
Sib Bub
Sib Bub پیش 6 ماه
Why the hell am I getting notified about this video a week later. *youtube*
FAIRYKOYA
FAIRYKOYA پیش 6 ماه
as a once since their sixteen days/debut, even though i’ve sometimes felt their title tracks were a bit repetitive, i was also surprised by their b sides. their b sides have always been more experimental than their title tracks and it’s because of those songs that i fell in love with twice and will always support them.
Hahmzed Yuzefan
Hahmzed Yuzefan پیش 6 ماه
Well they didnt change much, they just have variety but they still have that cute concept. I didnt know until ive been reading they changed concept That's what I like about Twice. They arent repetitive.
BlackCloudBoss
BlackCloudBoss پیش 6 ماه
Well I was introduced to Twice with Feel Special and Fancy months after those songs debuted. I would probably not have paid attention to them beforehand (I was surprised Likey was them, super saccharine used on Twitch) with their cute concepts as I always tend to have thought that's not reality. Even Twice in their content insinuates those cute concepts aren't the real them. They are still cute sweethearts but that's not their whole story. I like their cute songs but it helps to know that they have another side. Plus they can’t stay cute and bubbly, their competition have concepts of literal fallen angels and monsters. The world is pretty dark right now to keep pulling pure cute off even if they wanted to.
ni na
ni na پیش 6 ماه
These are the same people who said it'd be better if they change since they always do cute concepts but now want them back like????? They're grown, they're allowed to do mature content in
Grace Cressman
Grace Cressman پیش 6 ماه
okay I became a kpop stan in 3rd gen but I appreciate 2nd gen so freaking much😅 it makes me sad because we don't get quality content like they did.
Sincerely Defiant
Sincerely Defiant پیش 6 ماه
Apink and twice are very good examples of graduating from cute concepts
Twice Bts
Twice Bts پیش 6 ماه
Twice is my favorite Kpop group. They are the best and I like them. Forever❤️🔗
Bianca
Bianca پیش 6 ماه
They grown; PERIODT 🥰
Anounmys Otaku
Anounmys Otaku پیش 6 ماه
Seriously they have grown can't u see they are women now from teenage girls and now if they want to do mature concepts ,let them and enjoy if u do and if not its okay cause u have ur own likeness
luvaria
luvaria پیش 6 ماه
I guess but they did do Fanfare which is cute, but maybe its because its for Japan
Israt
Israt پیش 6 ماه
I feel like most (not all) fans that wish girl groups to go back to their “cutesy” concepts, fell in love with the aesthetic as the group was just starting out, so they feel almost entitled to make sure their favorite group stays exactly as they were. But these same fans as they get older and mature and fall out of love from their favorite group, will start questioning why the group never changed, or spice some things up. So to me, when my favorite artist switches up their concepts, it becomes super exciting to me and keeps me engaged. It makes me feel like I’m learning and growing with them and that’s what keeps me being their fan for so long. People should expect their favorites to develop and change, because that just shows how versatile and smart they are with their music/art.
Raven Star
Raven Star پیش 6 ماه
I think they have grown up and I love More & More! 💖✌😎
T C
T C پیش 6 ماه
extraño los sub en español;(
PlayerBlackStar
PlayerBlackStar پیش 6 ماه
I dont really like twice super cute concept and the news songs are really good and more in my taste so for me its a really good change
Kivo And Stecy
Kivo And Stecy پیش 6 ماه
I think their Japanese comebacks predicted this. BDZ, breakthrough and fake and true were defo more girl crushy
saturdaybae
saturdaybae پیش 6 ماه
I think their cute concept is still in Fanfare, the newest Japanese Release!
Mai Cohen
Mai Cohen پیش 6 ماه
I really don’t miss cute twice. Feel special is their best song and the entire album was really good. From the moment they stopped to do cute concepts I start to hear them. But cute concepts does fits them well
بعد
How TWICE Revitalized Girl Pop
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